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Capital Is The Hardware Running Another Theme

Hardware companies polarised situation gets worse, fail to adapt to the market competition will exit the competition in the market through different channels and hardware Giants will gradually emerge. China's hardware industry will continue the momentum of structural adjustment, but at the same time will continue some of the highlights. In an environment of global competition, in order to obtain a favourable competitive position and enhance its competitiveness and industrial capital was another topic of industry.

Real in the coming years is expected to be able to survive in the market, the hardware business is absolutely not so much now. Hardware industry this shock will bring great opportunities, shock results will make the market more rational. High-speed swing will be the hardware industry in the coming years, this high-speed turbulence is caused as a direct result of the current hardware brand cabinets polarization trends in the expansion of the camp.

Increasingly fierce competition between sales channels, because of the glut of domestic metal cabinets products and quality pressures, sales channels, becoming one of the key competitive factors, increasingly fierce competition for channel.

(A) the kitchen electrical appliances manufacturers to strengthen control over the retail Terminal, strive to reduce sales cycles, saving cost of sales, sales channel development towards specialization, enterprise sales model towards the direction which can adapt to diverse markets.

(B) the sales trend of the rising status of large appliances chains, large retailers, with its broad market coverage, scale and cost advantages, in terms of pricing, payment for delivery of production enterprise of control will be increasingly enhanced. The control capacity of the industry, participated in and led mainly by the manufacturer-driven price competition.

Many hardware companies increase investment in technology, the development of new products with high technology content, product differentiation as a business development in the long run, searching for new market needs, establish new points of economic growth (entered as small appliances and other similar industries), in order to achieve sustainable development. Market by price competition will give priority to high-quality, high technology products, as the competition progressed, hardware and all stages of the chain's profit margins are compressed, increasingly reduced room for the price. More and more businesses recognize that price competition alone cannot build the core competitive power, is not a long-term development direction, and explore a new path of development.


Continue to develop the United States, and Japan and other traditional country market at the same time, in Southeast Asia, the Middle East, Russia, Europe, and Africa also full flowering. The integration of domestic and foreign enterprises will be accelerated, domestic hardware enterprises in order to improve their strength, expanding the international market more quickly, through a variety of means to accelerate and the integration of foreign enterprises to improve product quality and increase their competitiveness.

"The international market demand for metal products in China will gradually change on Chinese product quality, packaging, delivery time will have higher requirements, even gradually extend to the production process and product development, combined with environmental protection, energy resources and environment. "Luo Baihui International mould Association Secretary-General said that businesses will further exacerbate the polarization over the next few years will be the high-speed oscillation period of the hardware industry, direct consequences of this high-speed shock the resulting polarization trends in the metal cabinet branded the camp expanded. Real in the coming years is expected to be able to survive in the market, the hardware business is absolutely not so much now. Hardware industry this shock will bring great opportunities, shock results will make the market more rational.